R
ReviInvestment Rollout
00Investment Rollout

Turning $3.3M Into $12M+ ARR

A milestone-driven capital deployment strategy designed to systematically expand TAM, increase adoption, improve platform stability, and unlock new revenue engines.

01Capital Deployment Schedule

Tranches of $550K every 3 months

Total Raise
$3.3M
$550K
+$550K
$1M
+$550K
$1.4M
+$550K
$2M
+$550K
$2.3M
+$550K
$3M
+$550K
02What Gets Built

Milestone-driven initiatives

Hover any phase
D1Immediate

Engineering Foundation

Team Expansion
  • Product Manager
  • Product Tester
  • Expanded Engineers Mind Budget
  • Dedicated Integrations Team
03Target ARR Milestones

Compounding revenue trajectory

Growth Multiple
12×
$1MD1$2.5MD2$4MD3$6.5MD4$9MD5$12M+D6
$1M ARR→$12M+ ARR
12× Growth Objective
04Operating Model At Scale

The organization required to support $12M+ ARR

Leadership
  • Blake Armentano — CEO
Customer Success
  • Eric Lodde — Director of Customer Success
    $130,000
  • Ashley Levinson — Customer Success Manager
    $90,000
  • Additional Customer Success Manager
    $90,000
Department Total$310,000
Go-To-Market
  • Growth Lead
    $115,000
  • Content & Community Marketing Coordinator
    $80,000
  • Sales Development Representative (SDR)
    $75,000
Department Total$270,000
Engineering Leadership
  • Product Manager
    $280,000
  • VP Engineering
    $280,000
Department Total$560,000
Engineering Delivery
$80,000 / mo
  • Engineers Mind Team
    $960,000 / yr
Estimated Annual Cost
Infrastructure
$10,000 / mo
  • Office Space
    $120,000 / yr
Estimated Annual Cost
Additional Operating Costs
  • AWS
  • Software Expenses
  • Insurance
  • Cost of Services Rendered
  • Administrative Infrastructure
Additional Variable Operating Expenses
Estimated Annual Payroll$1.26M+
Engineers Mind$960K
Office$120K
Additional Operating CostsVariable
Estimated Monthly Operating Expense~$235K
06Go-To-Market Execution

7-Layer GTM Engine

The system Revi uses to penetrate, scale, and dominate CRM ecosystems.

GTM Role
Growth Lead
Owns
Layer 1Layer 2Layer 4Layer 7
GTM Role
Content & Community Marketing Coordinator
Owns
Layer 3Layer 5Layer 6
GTM Role
SDR
Supports
Layer 1Layer 2
The Engine
Seven layers, executed in sequence
L1 → L7
  1. L1
    Market Intelligence
  2. L2
    Outbound Demand Generation
  3. L3
    Category Creation
  4. L4
    Customer Advocacy
  5. L5
    Consultant Partnerships
  6. L6
    Community Development
  7. L7
    Paid Acquisition
05Expected Outcome By Month 18

$3.3M deployed. $12M+ ARR built.

Total Capital Deployed
$3,300,000
Target ARR
$12M+
Monthly Revenue
$1M+
Monthly Operating Expense
~$235,000
Distribution Ecosystems Activated
  • ✓ Mariana Tek
  • ✓ Mindbody
  • ✓ Momence
  • ✓ Glofox
  • ✓ WellnessLiving
  • ✓ PushPress
Additional Growth Engines
  • ✓ Clinical Trials Expansion
  • ✓ Revi API Commercialization

The objective of this rollout is not simply to increase spend. It is to systematically deploy capital into engineering leadership, distribution expansion, new market development, and scalable infrastructure capable of supporting $12M+ ARR and beyond.

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